Odette2011 Conference Report


The annual Odette conference and exhibition held in Lyon, France on 23-24th May was hailed a success by exhibitors and delegates alike.

It was simply summed up by Pascal Born, Global Supply Chain Solutions Director at Caterpillar Logistics who said afterwards..…”Many good subjects and presentations and great opportunities for networking and exchanging with others from similar industries with similar challenges”.

Over 250 participants from 125 companies and 17 countries attended the event, which took place over two days and included more than 40 speakers covering a range of key strategic and operational supply chain topics. Despite the supply crisis in the automotive industry caused by the earthquake and tsunami in Japan just weeks before, the turnout more than equalled that of 2010.

The Odette Conference is a ‘must-see’ event for automotive supply chain professionals, showcasing recent Odette activities, as well as providing an opportunity for companies to share and discuss their supply chain and B2B communications experiences. And of course, it is a tremendous networking opportunity for all to catch up with friends old and new.

We were delighted to have Mr Christian Mardrus, Managing Director of the Renault-Nissan Global Alliance as our keynote speaker, along with other senior industry executives giving their strategic visions in the opening Plenary sessions on both days.

Alongside the two main operational streams we included a special briefing to industry of the proposed Central Automotive Supplier Database service (CASD), which Odette is proposing to host for the European automotive suppliers and OEMs, if the forthcoming pilot is successful.

The B2B communications session was extremely popular and the new OFTP2 file transfer protocol was a major discussion topic.


The roll-out experiences of companies such as Volvo, Johnson Controls and Hella were shared, along with a preview of the shortly to be published report entitled ‘Comparison of File Transfer Alternatives for B2B data exchanges’. This report provides guidance for companies considering future communications options; whether they prefer the widely available Public Internet, or a dedicated private network like ENX.

The quality of demand forecasting has long been a concern and there was a very interesting session with contributions from BMW, Renault, SKF and PSA took place. They highlighted the various activities in several national projects, which will be brought together as one Odette European recommendation over the next 12 months.

Russia was very much on the agenda again as one of the most important new territories for the industry.

Avtovaz, PSA and Grupo Antolin presented their plans for growth as well as their challenges ahead in this rapidly developing market…Odette is planning to establish a local membership in Russia to help support our members.

Truck manufacturers and logistics service providers were more to the fore this year, adding an interesting balance to the more usual contributions from passenger car manufacturers and suppliers.

Service providers are also, of course, an important part of our industry and their participation is an essential part of the Odette Conference. This year’s exhibition included an interesting mix of companies, seven of which were with us for the first time. The main sponsors this year were Axway and Sterling Commerce to whom we are very grateful indeed.

The Rhones-Alpes automotive cluster gave its own support to the event and arranged for us to hold the evening event in the historic 18th century Hotel de Ville, which is only open to the public once a year.

I would like to add my personal thanks to all those who attended Odette2011, the sponsors, exhibitors, speakers and everyone who helped behind the scenes to make the event such a success.

Planning has now started for Odette2012, which will take place in Berlin towards the end of the year and more details will be released in due course.

In the meantime, we are busy working on the future strategic direction for Odette and one significant input into this will come from our Supply Chain Executives Workshop in on 13th October. The outcomes from this workshop will help shape our key projects and activities for the next 3 to 5 years. We will report further on this in future editions of Outlook.

Best wishes

John Canvin



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