A new face for Odette Sweden

It is with a certain sadness that we say goodbye to Ingrid Lundberg, who has retired from her role as MD of Odette Sweden but we are delighted to welcome Michael Bogren as her replacement.  Michael joins Odette from Encode the well-known IT service provider in Sweden.

Ingrid has a long history with Odette, stretching back to 1987 when the Odette Transport Label was first introduced. She has represented the Volvo Group both within Odette Sweden and within Odette International in various roles.

She was a member of the Odette Sweden board from the mid-90s until 2013, serving several years as chairman, before becoming MD in 2014 and from 2016 to 2018 she served as Chairman of Odette International. Odette thrives through its network and, with her exceptional interpersonal skills, Ingrid was a master at bringing people together and oiling the wheels of international collaboration. She worked relentlessly with the Scandinavian automotive community to increase the awareness of Odette work and the benefits of international collaboration and she leaves Odette Sweden in an excellent shape.

We thank Ingrid for her dedication to the cause and we are sure that she will be just as busy with her many hobbies in the company of Sophie the Poodle and Soren the Dane.

Her successor as MD of Odette Sweden, Michael Bogren, is a well-known face in the Swedish automotive industry and beyond and has a substantial background in the automotive business, leading many large projects for the industry as well as overseeing the development of the latest release of the Global Transport Label on behalf of Odette International. His skills in the area of EDI and Auto ID will be invaluable to our community. We wish Michael every success in his new role.