A new face for Odette Sweden
It is with a certain sadness that we say goodbye to Ingrid Lundberg, who has retired from her role as MD of Odette Sweden but we are delighted to welcome Michael Bogren as her replacement. Michael joins Odette from Encode the well-known IT service provider in Sweden.
has a long history with Odette, stretching back to 1987 when the Odette
Transport Label was first introduced. She has represented the Volvo Group both
within Odette Sweden and within Odette International in various roles.
a member of the Odette Sweden board from the mid-90s until 2013, serving
several years as chairman, before becoming MD in 2014 and from 2016 to 2018 she
served as Chairman of Odette International. Odette thrives through its network
and, with her exceptional interpersonal skills, Ingrid was a master at bringing
people together and oiling the wheels of international collaboration. She
worked relentlessly with the Scandinavian automotive community to increase the
awareness of Odette work and the benefits of international collaboration and she
leaves Odette Sweden in an excellent shape.
We thank Ingrid for her dedication
to the cause and we are sure that she will be just as busy with her many
hobbies in the company of Sophie the Poodle and Soren the Dane.
Her successor as MD of Odette
Sweden, Michael Bogren, is a well-known face in the Swedish automotive industry
and beyond and has a substantial background in the automotive business, leading
many large projects for the industry as well as overseeing the development of
the latest release of the Global Transport Label on behalf of Odette
International. His skills in the area of EDI and Auto ID will be invaluable to
wish Michael every success in his new role.